Average reply to the question: "Now I will briefly describe some people. Using this card, would you please indicate for each description whether that person is very much like you, like you, somewhat like you, not like you, or not at all like you? - Looking after the environment is important to this person; to care for nature and save life resources":

1) Very much like me;
2) Like me;
3) Somewhat like me;
4) A little like me;
5) Not like me;
6) Not at all like me.

Answers "Don't know" and "No answer" are deleted. A higher score means that fewer people believe that it is important to look after the environment. A lower score means that more people believe that it is important to look after the environment.